Our team recently had the pleasure of representing the sellers of 383 High Ridge Road in Fairfield, which sold for $810,000!
How did we achieve a sale price $110,000 over the asking price? Results like this are rarely accidental. They come from a thoughtful strategy, a strong understanding of the local market, and careful execution.
For this sale, three elements were particularly important: positioning, pricing, and timing.
Strategic Positioning
Understanding the neighborhood and what today’s buyers value allowed us to position the home with intention from the start. We began preparing well before the property officially came to market, capturing professional photography and floor plans even before our clients had found their next home. We captured exterior photography during the summer months to showcase the property at its best. This allowed us to be fully prepared to launch immediately when their dream home became available. Combined with targeted social media, email blasts, and custom print marketing, every detail was thoughtfully planned to maximize the home’s presentation and reach.
Intentional Pricing
We strategically positioned the home just below the value we believed the market would support, given that it is a 2 bedroom home, creating a compelling value proposition and encouraging competition among buyers. When a home is priced thoughtfully and presented exceptionally well, it can generate the interest and urgency that leads to multiple offers.
Thoughtful Timing
We brought this home to market on a Thursday, followed by a brokers open house and public open houses over the weekend. This concentrated exposure created early momentum and gave buyers and agents the opportunity to experience the home firsthand. By the following week, we had numerous fabulous offers in hand! What truly mattered with this sale was relationships, negotiations and being able to converse honestly and openly with the other agent as well, which enabled me to negotiate a strong offer and favorable terms for both parties.
This is the level of thought, preparation, and attention to detail we bring to every listing. While no two properties or sales are alike, our approach remains consistent: understand the market, develop a tailored strategy, execute with intention, and negotiate to achieve the strongest possible outcome. It’s a philosophy that has contributed to countless, wonderful sales for our home sellers throughout Fairfield and surrounding towns.
If you’ve been curious about your home’s current market value or simply want a better understanding of the equity you’ve built, I would be happy to put together a complimentary home valuation for you. There’s never any pressure or expectation, just an opportunity to have an informed conversation and
understand your options. Please feel free to e-mail me at sarah@pritchardhomesteam.com or call/text me at 203.414.5571!
Or visit our home valuation website! Enter in your home address, your contact info, and you will receive a free, instant home valuation. No strings attached.
